P.O. Box 21550
Chattanooga, Tennessee 37424-0550
423-899-2425
800-572-7359 |
Planning & Consulting Planning & Consulting
1. Planning Facilitation
Highly
trained Consultants assist management and boards of directors with
operational and strategic planning to help the credit union gain
a more thorough knowledge of their strengths and weaknesses and
to address the future with confidence. From formal planning a credit
union achieves: -written prioritized
listing of the most important areas of needed improvement in the
credit union;
-an analysis to determine why some
of these needs are not currently being met together with proposed
solutions for each problem identifed;
-detailed plans of action & responsibility
assignments
-a rational basis for review and feedback
on progress toward goals
Benefits:
- Makes on-going credit union operations
easier by identifying desired results of all operations
- Increases job satisfaction as board members and staff work together
to achieve common goals.
- Saves the credit union money by providing
for planned, budgeted expenditures, eliminating costly, seat of
the pants management.
Criss
Browning, Director Credit Union Development, Ext. 155
Sheila
Franklin, Account Executive, Ext. 157
Fred
Robinson, Vice President, Ext. 133
Kevin Denver, Director Member Relations, Ext. 143
2. Consulting
Trained
Consultants are available to work with credit unions on specific
technical and operational issues including lending, marketing, policy
development, human resource issues, field of membership expansion,
budgeting and other issues faced by credit unions on a daily basis.
Geraldine
Cardwell, Executive Vice President/CFO, Ext. 117
Sheila
Franklin, Account Executive, Ext. 157
Criss
Browning, Director Credit Union Development, Ext. 155
Kevin Denver, Director Member Relations, Ext. 143
3. Business Development
Trained
Consultants work with credit unions to implement new services and
enhance existing ones. They are available to help credit unions
analyze needs and to recommend other resources. Alliances
and relationships have been established with service providers that
help credit unions bring new products to market. League personnel
remain involved to ensure a consistent level of service and timely
delivery of products. Experts are available to assist in budgeting
and Strategic Planning.
Geraldine
Cardwell, Executive Vice President/CFO, Ext. 117
Sheila
Franklin, Account Executive, Ext. 157
Criss Browning, Director
Credit Union Development, Ext. 155
Kevin Denver, Director Member Relations, Ext. 143
4.
Member Surveys and Focus Groups(through CU
Market Research)
League
member credit unions can have completely customized and affordable
credit union member surveys and other market research projects through
CU Market Research. Products include:
Mail
Surveys Web
Surveys Focus
Groups Comment
Summaries Marketing
Planning
Every project
is built to obtain the member feedback clients need for decision-making.
Every client receives a complete analysis
with recommendations for change.
CU Market Research consults with clients
to help develop their marketing plans.A
statistically valid member survey should be included as a major
component of a credit unionís strategic planning process. Most survey
clients choose to benchmark their member satisfaction scores, market
share data and demographics for comparison in future survey projects.
Research may be conducted every year, but most credit unions want
new research every two-five years, depending on the amount of change
that occurs in services, service delivery, and consumer behavior.
A member survey benefits the credit union in these ways:
-makes
money by increasing member awareness and usage of CU services.
-saves money by directing marketing dollars toward best opportunities
for increased business.
-saves time by pinpointing needs for
management decision-making
-improves vision of the future for
more effective planning
-improves image by involving members
in their credit union
-educates members about the credit
unionís services.
David
Wilson, CU Market
Research, 423-503-3672
Small
Credit Union Services
1. Newsletter Development for Small Credit Unions (through D & P Creative)
D
& P Creative provides generic newsletters with space available
(one-half page) for customization, if desired, for small credit
unions at a very affordable price. The newsletter is titled
Money Matters - Financial News for Credit Union Members and
is produced on a quarterly basis.
Benefits:
-Saves
money for the credit union through discounted rates.
-Increases revenue through increased
usage of CU products and services.
Criss
Browning, Ext. 155
Barry
Currin, D & P Creative, Cleveland, TN, 423-618-3219
2. Credit/Debit Card Services (through Illinois
Credit Union League Service Corporation)
The
National Apollo Program is a credit card program designed for smaller
credit unions ($1 - $10 million in assets) that will issue at least
50 cards. This program is serviced through the ICUL Service
Corporation, a subsidiary of the Illinois Credit Union League.
Apollo offers all the advantages of VISA/MasterCard: convenience,
worldwide acceptance, and economic rewards to the issuing credit
union. ICUL Service Corporation provides complete back-office
processing service. Additionally, the cuCASH and cuCHECK programs
provide a cost-effective way for smaller credit unions to offer
debit cards priced on a per account per month basis - not on the
number of transactions (with no minimum processing).
Benefits:
-Increases
credit union profitability through increased loan volume without
a lot of work
-Increases member convenience is accessing
their accounts.
-Enhances image of credit union to its members
Criss
Browning, Director Credit Union Development, Ext. 155
Sheila
Franklin, Account Executive, Ext. 157
3. Scholarship Assistance
The
Herbert Ellison Memorial Scholarship Fund was developed to assist
small credit unions in furthering the education of their employees
and volunteers related to credit union philosophy, management, and
operations. Scholarships are available to small credit unions for
attendance at the Southeastern Credit Union School, Certified Credit
Union Executive Programs, CUNA Schools, and other educational opportunities.
Geraldine
Cardwell, Executive Vice President/CFO, Ext. 117
Training
Opportunities
1. Board
Training
Individual credit union
training is available to educate board members on their duties and
responsibilities.
Criss
Browning, Director Credit Union Development, Ext. 155
Sheila
Franklin, Account Executive, Ext. 157
Kevin Denver, Director Member Relations, Ext. 143
2. Teller/MSR Training
With constantly changing rules and regulations affecting credit union operations and staff turnover, it's imperative that front-line staff receive the necessary training to stay current and provide the best customer service possible while protecting the interests of the credit union. Customized In-house teller training is available to help you meet your specific training needs.
Sheila Franklin, Account Executive, Ext. 157
Kevin Denver, Director Member Relations, Ext. 143
Marketing
& Promotions
1. CU Succeed teen financial network (through New Mexico Credit Union League)
With credit union membership under the age of 24 at alarmingly low levels, it's crucial that credit unions begin to recruit younger members. CU Succeed™ will help you do just that - easily, effectively, and affordably! It is designed to appeal to teens between ages 13 and 18. This innovative program features full-color print materials at unbeatable prices as well as a state-of-the-art website and cutting-edge e-mail capabilities. The program is completely turnkey, so it's easy for credit unions to participate.
Benefits
-increases membership
-makes money by increasing usage of credit union services
-saves money by directing marketing dollars toward best opportunities for increased business
-educates teens with financial education and increases awareness of the credit union difference
New Mexico Credit Union League
800-366-6628
2. Marketing/Printing/Forms/Graphics/Promotional Materials
(through Print Resources, Inc.)
Whether you need to assess your credit union from your members’ perspective, grow membership or increase product penetration among existing membership Print Resources, Inc. has the expertise.
Member Experience Assessment: An examination of your credit union from the member perspective in three major areas: product touchpoints, human touchpoints and system touchpoints (“touchpoints” are points of interaction between the member and the credit union). Through secret shopping, focus groups and member surveys you will learn how your members perceive your credit union. Results of this assessment are valuable for strategic planning.
Campaign Development/ Creative Services: Distinguish yourself from the competition! Our expert creative team will design, create and manage your graphics, promotions and campaigns aimed at achieving tangible results. The range of services include: television and radio production, web site development, branding, printed materials and promotional items.
Full Service Printing: Offering full service, worry-free commercial printing, business forms and products.
Print Resources, Inc., in cooperation with Financial Marketing Group (FMG) provide credit union specific marketing and printing services to help your credit union grow. We’ve been serving credit unions for more than 20 years and have more than 25 years experience in the printing industry. Together, we are committed to results and dedicated to excellent service. We hope to hear from you!

Rocky Stewart, President
Phone – (888) 871-8970
Fax (205) 879-8020
e-mail: rocky@printresourcesinc.com
3. Theme Park Tickets on Consignment (through Kentucky Credit Union League )
Discount theme park tickets are available to a variety of popular theme parks, including Dollywood, Splash Country, Kings Island, Kentucky Kingdom, Graceland, Louisville Zoo, Cincinnati Zoo, Nashville Shores, Newport Aquarium, Venture River Park, Seaworld of Florida, Busch Gardens of Williamsburg, Universal Studios, Knoxville Zoo, and others. Tickets are available on consignment. This means you do not have to pay for your tickets up front, and you'll only pay for the tickets you sell throughout the year. At the end of the year simply return all unsold tickets. Order only the tickets you wish to offer to your members.
Benefits:
-Enhanced member service
-Provides opportunity to cross sell other services
Jim Feldkamp, Director Product Marketing, Kentucky Credit Union League, 800-333-5285, Ext. 217
4. Visa Gift Cards (through Illinois Credit Union League Service Corporation)
Non-reloadable Visa gift cards are a great gift idea for graduations, birthdays and around the holiday season and can be used at millions of Visa merchants worldwide. The instant issue Visa Gift Card Program has a minimum of paperwork, no one-time start up costs and no monthly costs to your credit union. Credit unions can order as few as 25 cards and mark-up the fee to generate income for the credit union when members purchase a card. Cards are shipped to the credit union inactive and have a two-year expiration date on them. When a member purchases a card, you simply go to a secured internet site and activate the card by loading a dollar value of the card purchased. Members can start using the card within a 24-hour time period, and your corporate account will be settled the following day for that dollar amount. No accounting entries to worry about!
Benefits:
-Enhanced member service and satisfaction
-Ease of operation of the program
-Provides a competitive advantage for the credit union
-Provides opportunity to cross sell other services
-Provides income to the credit union
Criss Browning, Director Credit Union Development, Ext. 155
Leisa Massingill, EFT Specialist, Ext. 123
Jamie Conrad, ICUL, 630-983-3485
http://www.iculsc.com
5. Office Solutions (through OfficeMax)
With OfficeMax, you get a complete range of office products, office papers, furniture, technology products, and print and bindery services - with discounts of up to 75% for credit unions. Select from more than 100,000 office and technology products.
Benefits:
-Reduced cost of operations
-High quality products & services
-Seamless access to all your office needs
Kevin Denver, Director Member Relations, Ext. 143
CUNA Strategic Services (Operations, Sales & Service) 800-356-8010, press 3
ATM
Products & Services
1. ATM Network Membership (through CO-OP Financial Services )
Membership in CO-OP Network entitles credit union cardholders access to 25,000 surcharge-free ATMs nationwide, including 6,000 that accept deposits. CO-OP Network grants cardholders access to surcharge-free ATMs virtually anywhere in the country and, through links to almost every national and regional network, they'll actually have access to more than 800,000 ATMs worldwide. Through CO-OP Network, Tennessee credit unions have an opportunity to build a state-wide,, credit union owned, surcharge-free network that eliminates many of the hassles that accompany the administration of local surcharge-free networks.
Benefits:
-Provides convenience to credit union members in accessing their accounts.
-Reduced cost through special pricing for Tennessee credit unions
-Credit Union owned network
Kevin Denver, Director Member Relations, Ext. 143
Criss Browning, Director Credit Union Development, Ext. 155
Sheila Franklin, Account Executive, Ext. 157
2.
ATM Equipment & Supplies(through Diebold & CUNA
Strategic Services)
Diebold,
Inc., designs, manufactures, sells and leases ATMs and cash
dispensers worldwide, bringing credit unions ongoing access to leading
edge technology. Credit unions can receive discounts of up
to 13% on all new and full function ATM terminals and up to 15%
savings on a complete line of ATM supply and security products.
Benefits:
-Saves the credit
union money & provides dependable equipment & service
CUNA
Strategic Services, 800-356-9655, Ext. 4290
Shared
Branching
Shared Service Center Network (through CU Service Corporation)
CU
Service Centers are a unique cooperative service for credit unions
which provides ìbranch officeî services to their members on a cost-sharing
basis. The Service Centers are electronically linked allowing
members of participating credit unions to use any Service Center
location in the network to conduct business as if they were at a
branch of their own credit union. A credit union with an under-utilized
branch office may open one or all of its locations as an "Outlet"
to serve members of credit unions that participate in the CU Service
Center Network while reducing their overhead costs of operations.
Credit unions may participate as a "User Only" or as an "Outlet
Owner - User".
Benefits:
-Increased
profitability that results from increased access to credit union
services through additional locations and more hours of service
-Increased membership penetration
from family accounts
-Rentention of members that move out
of state or relocate.
-Cost reduction for facilities and
human resources
Sheila Franklin, Account Executive, Ext. 157
Geraldine
Cardwell, Executive Vice President/CFO, Ext. 117
Kevin Denver, Director Member Relations, Ext. 143
Shared Branching Video
Debit
Card Services
1. Debit Card Services (through Fidelity National Information Services (FIS))
FIS
provides easier and more complete access to checking accounts through
their low-cost, off-line debit card program for credit unions.
Debit cards also provide ATM access for credit unions through Visa.
All back-office functions are handled by FIS.
Benefits:
-Increased
member convenience in accessing accounts at the credit union
-Can be used as a low cost ATM program
for credit unions that can not afford a full-fledged ATM program.
Criss
Browning, Director Credit Union Development, Ext. 155
Sheila
Franklin, Account Executive, Ext. 157
Leisa
Massingill, EFT Coordinator, Ext. 123
Note: See Small Credit
Union Services for additional Debit Card information.
2. Prepaid Reloadable Debit Cards (through Illinois Credit Union League Service Corporation )
Through the CUMONEY program, prepaid reloadable debit cards carry the VISA logo on the front of the card and cardholders can add value to the card at anytime. In addition to the 20 million VISA locations worldwide, the reloadable cards also work at ATMs and merchants anywhere you see the Plus or Interlink (pinned based pos) networks. Under this program the credit union has no liability and no fraud exposure. The card can be branded with the credit union logo. Even if the credit union does not offer share drafts, you can offer your members CUMONEY. It is also a good alternative for members that do not qualify for a debit card.
Benefits:
-Increased member convenience in accessing accounts at the credit union
-No liability or fraud exposure
-Additional income opportunity for the credit union
-Gives the credit union a competitive advantage
-Provides account access for members who do not qualify for a debit card
Criss Browning, Director Credit Union Development, Ext. 155
Sheila Franklin, Account Executive, Ext. 157
Note: See Small Credit Union Services for additional Debit Card information.
Lending
Products & Services
1. Credit Card Services (through Fidelity National Information Services (FIS))
FIS offers a turnkey solution to credit card processing
with availability of all MasterCard and Visa products.
FIS handles all back office functions, including accounting, security
services, charge backs and customer service. Credit unions
can offer easy unsecured credit to their members while increasing
member convenience and credit union profitability.
Through the Self-Administered Program,
larger credit unions can handle their own back office functions
with FIS providing training and technical support. With
Internal Credit Card programs, credit unions perform their own credit
card data processing in-house with support from FIS.
Benefits:
-Increases profitability through increased
loan volume
-Eliminates the ìheadacheî in administering
a credit card program.
-Reduces cost and complications of
upgrading a card program as volume increases
-Reduced cost through local training
-Improves member perception of the
credit union
Criss
Browning, Director Credit Union Development, Ext. 155
Sheila
Franklin, Account Executive, Ext. 157
Note: See "Small Credit
Union Service" for additional Credit Card information.
2. Mortgage Services (through Greentree Mortgage Company L.P. )
Greentree Mortgage Company L.P. offers over 250 mortgage programs targeted to the credit unions. Programs include traditional fixed rate and adjustable loans, Alt-A loans, Government backed loans, including FHA, distressed credit programs, pre-qualification/pre-approval programs, and much more. Through their Affinity Program, Greentree supplies the credit union with a variety of marketing materials to spur the member to call to inquire about mortgages, programs, and pricing. With Greentree's Affinity Retail program, their mortgage consultants assist the member directly and obtain all necessary information. Greentree processes, underwrites, commits and closes the credit union member's mortgage on behalf of the credit union.
With Greentree’s Affinity Wholesale program, the credit union loan officers manage the needs of the member and coordinate directly with Greentree to facilitate the closing. With a “Service First Approach”, and commitment to being a long-term mortgage partner, contact Greentree Mortgage Company, L.P. for all of your mortgage fulfillment needs.
Benefits:
-Increases credit union image as a full-service financial institution
-Eliminates the headache in administering a mortgage program.
-Relieves possible pressures from regulators concerning mortgage lending practices
-Increases income to the credit union
Criss Browning, Director Credit Union Development, Ext. 155
Sheila Franklin, Account Executive, Ext. 157
Kevin Denver, Director Member Relations, Ext. 143
Steve Von Mann, Greentree Mortgage Company L.P., 615-397-3091
3. Business Lending Program (through Newtek Small Business Finance (NSBF) By working with Newtek's SBA lending Subsidiary - Newtek Small Business Finance (NSBF), credit unions can immediately offer member business loans without the added expense of hiring staff, having capital available, insalling software, upgrading systems or leanring Small Business Administration (SBA) rules. Credit unions can provide business members with access to SBA loans as small as $25,000 or as large as $2 million to expand or renovate facilities; purchase machinery equipment, fixtures and leasehold improvements; finance receivables and augment working capital; refinance existing debt, construct commercial buildings; and purchase land or buildings. All the credit union has to do is refer the loan - Newtek will do the rest.. An NSBF financial consultant gathers all the information from the borrower and inputs it into the applicastion. NSBF then underwrites, closes, funds and services the loan. Closing can occur at the credit union, and the member may make payments from his/her credit union account. Some credit unions prefer to participate in or fund the loans, while others may wish to conduct underwriting and/or servicing in-house. NSBF's program accommodates your credit union's wishes,, whatever your interest or capacity. Benefits: -Strengthens credit union/member relations
-Can be quickly implemented and Newtek's online referral system makes passing referrals simple
-24-hour access to detailed status reports
-No cost for utilizing the program
-Newtek provides staff training
-Credit union earns 50 basis points on the gross loan amount when a referred loan closes
David Hertz, Newtek, 225-612-2143 Brian Gagnon, Newtek, 225-612-2144
http://www.cusmallbusiness.com
4. Merchant Processing Program (through Newtek Small Merchant Solutions) Credit unions now have the ability to offer their members a variety of electronic payment options. When a credit union develops a strategic alliance with Newterk Small Merchant Solutions, their business members can access a complete menu of payment acceptance solutions, including: credit and debit card acceptance - MasterCard, Visa, American Express, Diner's club, pin-based debit cards and signature-based debit cards; check conversion into Automated Clearning House (ACH) transactions; ACH processing; e-commerce services; and, electronic gift and loyalty card programs. Benefits: -Strengthens credit union/member relations
-No cost for utilizing the program
-Newtek provides staff training
-credit union earns one-time and recurring fees for every member who opens a merchant account
David Hertz, Newtek, 225-612-2143 Brian Gagnon, Newtek, 225-612-2144
http://www.cusmallbusiness.com
Human
Resource Assistance
1. Compease Automated Compensation System (through KG & Associates)
KG
& Associates offers an automated performance-based salary compensation
program called Compease. Compease provides an affordably
priced management tool that assist credit unions in developing a
compensation program that is competitive within the labor market
and industry and fair and equitable within the credit union without
being time-consuming and subjective. Compease operates
in a Windows-based computer software program that can be installed
in 2 days or less by our compensation experts. It includes programs for developing job descriptions evaluating jobs, managing
individual compensation, developing salary plans and budgets, and
merit increase modeling tools.
Benefits:
-Increases
staff moral through a fair and equitable compensation system that
eliminates subjective decision making.
-Retains staff by compensating at
a level commensurate with the local wage level for comparable jobs
-Saves time in budgeting and decision-making
-Affordable for every credit union
regardless of size.
-Cost savings through free training
and installation at the credit unionís site.
Sheila
Franklin, Account Executive, Ext. 157
Clinton Koker,
KG & Associates, 800-897-3308
2. Human Resource Consulting (through SESCO)
SESCO
is one of the nation's oldest and largest management consulting
firms that assists credit unions with human resource and personnel
issues and keeping up with the most recent changes in employment
related laws. For one low monthly fee, credit unions can have
access to unlimited telephone, fax, and research consultation with
Human Resource experts. On-site visits are also available
for review, analysis and professional recommendations on personnel
systems, policies, work rules, employee handbooks and compliance
with state and federal employment laws. SESCO provides a free
monthly HR publication to League member credit unions.
Benefits:
-Provides
peace-of-mind that policies and procedures are up-to-date and in
compliance with regulatory authorities
-Free monthly publication providing
helpful HR information
-Reduces risk of lawsuit by
taking ìguess-workî out of handling difficult employee issues
-Saves time be eliminating lengthy
research
-Saves money through low-cost monthly
fee as opposed to having internal expertise or using other outside
consultants
Joel Cullum, Staff Consultant, Bristol, TN 423-764-4127
Auditing
& Financial Management
Audit & Financial Services (through Hiram Hollifield,
CPA)
Hiram
Hollifield, CPA, specializes in providing high quality, affordable
Opinion Audits, Supervisory Committee Audits, Internal Audits, budgeting
assistance, bank reconciliations, member account verifications,
Form 990 Preparation and other financial assistance to credit unions
which meet or exceed regulatory requirements and ensure member confidence
in the credit union.
Benefits:
-Satisfies
statuatory, regulatory and insurance audit requirements
-Reassures the board of directors
of proper management
-Strengthens member confidence
-Saves money with additional credit
union staff involvement in the audit process
-Improves operating safety and soundness
-Improves operating efficiency
Hiram
Hollifield, 423-899-2425, Ext. 130
Services
for Credit Union Members
1. Overdraft Privilege program (through John M. Floyd & Associates)
Overdraft privilege is a service that can help members who overdraw their transaction account. overdraft privilege is subject to preset dolar limits and certain other conditions. Your credit union continues to collect the customary fee for each overdraft item, while protecting your members from the credit and debit bureau problems, merchant fees, and potential embarrassment associated with returned checks and ACH items.
Importantly, by providing a safety net for your members, your credit union may also save them from having to seek extra funds from friends, family, or not so benign sources. Overdraft privilege offers your members overdraft coverage without a binding obligation between the credit union and the member. Your organization retains all rights and privileges to pay or return checks.
Benefits:
-easy implementation
-strengthens member satisfact
-increases fee income to credit union
Criss Browning, Director Credit Union Development, Ext. 155
Sheila Franklin, Account Executive, Ext. 157
Kevin Denver, Director Member Relations, Ext. 143
Ed Juskowski, Regional Director, JMFA, (877) 704-5192
2. Share Draft Printing (through Harland/Liberty)
Harland provides the printing of share
drafts and voucher checks to credit unions. They have a dedicated
credit union division serving credit unions, offering the best in
world-class, quality service, technology, operational resources,
and marketing support to credit unions and their members.
Harland is also committed to providing members with the ultimate
in security features making the checks the safest you can write.
Benefits:
-Increases credit
union income as volume grows
-Enhances the credit unionís image
among members with professional service delivery.
-Saves credit union time by increasing
efficiency through management reports.
CUNA Strategic Services (Operations, Sales & Service) 800-356-8010, press 3
CUNA Mutual Group
CUNA Mutual Group provides credit union specific solutions to credit unions and their members through five solution groups: financial solutions; protection solutions; employee solutions; member solutions; and, lending solutions. Services include credit union fidelity bonds, credit union package of protection, employee benefits programs, credit card program enhancements, centralized lending, LOANLINER products and services, member protection, staff training, annuities, life insurance, life savings insurange, and more. CUNA Mutual can assist in every facet of credit union operations.
To learn more about how your credit union and CUNA Mutual can make a powerful combination, call your Account Relationship Manager at 1-800-356-2644 or visit http://www.cunamutual.com.
CUNA Strategic Services
CUNA & Affiliates, in conjunction with CU Services, Inc., the wholly-owned subsidiary of the Tennessee Credit Union League, and carefully chosen Strategic Alliances, saves you money and time by providing the products, services and technology your credit union needs to compete effectively in the modern financial marketplace. Your credit union's value is incrrased by negotiating volume pricing, combining the buying power of American's credit unions to deliver discounts on products and services in the areas of business services, lending, marketing, member services, operations, and security.,
For a listing of the products and services available through CUNA Strategic Services, visit CUNA's website at http://www.alliances.cuna.org/
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