Home About Us About Credit Unions Governmental Affairs Education Information Center Credit Union Services Links Site Map
 

Member Services Representative Competencies

Tasks

1. Presents and explains services and products to members. (STAR S20, S1010, S1100, S1303)
2. Opens new accounts and closes accounts. (STAR S800)
3. Helps determine/assess member needs. (STAR S10, S100, S110, S1303)
4. Helps solve member account problems. (STAR 500, S1020, S1100, S1302)
5. Performs file/account maintenance. (STAR S110)
6. Cross-sells services. (STAR S120, S1120)

Knowledge of…

• Applicable computer programs
• Applicable regulations and disclosures (RegTraC Module 1 & 2)
• Credit union computer system
• Credit union products and services
• File and maintenance requirements
• How credit unions are different from other financial institutions (Frontline Boot Camp Part 1)
• The various forms of account ownership (Frontline Boot Camp Part 2)
• What member information needs to be collected (Frontline Boot Camp Part 2)
• When to refer member to someone else
• Which departments to contact

Skills in…

• Analyzing information
• Asking open-ended or probing questions
• Assessing members’ needs
• Building rapport
• Bundling appropriate products
• Communicating verbally
• Completing appropriate forms
• Explaining how credit union products and services benefit members
• Finding creative solutions to members’ problems or requests
• Following up
• Gaining member’s commitment
• Handling member objections
• Listening
• Managing member complaints
• Matching member needs with products and services
• Overcoming member objections
• Paying attention to detail
• Performing general math
• Presenting and selling options to the member
• Reconciling member’s share draft statements
• Showing calmness under pressure
• Showing empathy
• Showing helpfulness and caring
• Showing positive outlook
• Solving problems
• Taking notes
• Typing/keyboarding

Behavior

• Accuracy
• Assertiveness
• Confidence
• Confidentiality
• Enthusiasm
• Friendliness
• Patience
• Persuasiveness
• Timeliness

       
Tennessee Credit Union League
P.O. Box 21550
Chattanooga, TN  37424-0550
Phone: 423-899-2425  or  800-572-7359
FAX: 423-899-8726
Contact Us
Official Web Site of the
Tennessee Credit Union League
Read our web site privacy policy.