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Elected Leaders Conference

October 16-18, 2014

Pigeon Forge, TN






Harry Black

Board of Directors Financial Literacy


Directors are required to:
• have at least a working familiarity with basic finance and accounting practices
• have the ability to read and understand their credit union’s balance sheet and income statement
• have the ability to ask, as appropriate, substantive questions of management and the internal and external auditors
• have an understanding of the risks involved with each of their products and service


To that end, we bring you TWO sessions, Credit Union Income Statements and Credit Union Balance Sheets.

Income statements are simplified and broken down to ensure that all board members will understand the effects their votes have on the credit union's profits or losses. 


Balance sheets are simplified and broken down to ensure that board members will understand the effects their votes have on the credit union's net worth ratio. 


Both presentations are written for board members who are not accountants. Participants will receive a certificate of attendance.


Harry Black is a former stockbroker with Merrill Lynch who has been studying investments and economics for over 30 years.  He holds a Master of Business Administration degree from Mississippi College and an Industrial Engineering degree from Mississippi State University. 

Harry receives excellent feedback on the entertaining and educational presentations he makes to national and local credit union conferences.  He makes financial topics and investment training interesting, entertaining and easily understandable.  He has been called the MacIntosh of money because he presents information credit unions need in such a user friendly way. 


Harry has been a member of Mississippi Telco Federal Credit Union since 1977 and has been on the Board of Directors since 1994.  He is Treasurer and chairman of the Asset Liability Management Committee and is a key contributor for financial decisions for his $165 million credit union. 


James M. Olson

The CIA and the War on Terror


James Olson, the former Chief of CIA counterintelligence, will describe his undercover experiences in the CIA and how the CIA today is on the front lines of the war on terror.  Among other topics, he will discuss how he was selected by the CIA, the training he received, what it was like to live and work undercover, and how this difficult and sometimes dangerous lifestyle affected his marriage and children.  (Mr. Olson’s wife Meredith was also a CIA officer).  Mr. Olson will take you on an actual operation he was involved in in Moscow that has recently been declassified.  At the end of his talk, he will be happy to take questions on what he discussed or on current events.


James M. Olson is on the faculty of the Bush School of Government and Public Service at Texas A & M University, where he teaches courses on intelligence and national security. He served his entire career in the CIA’s Directorate of Operations. His career highlights include serving as the chief of CIA counterintelligence at CIA headquarters and in overseas assignments in Moscow, Vienna, and Mexico City. He lives in College Stations, Texas.

Born in LeMars, Iowa. B.A. (mathematics and economics), University of Iowa. J.D. (international law), University of Iowa. Member of Iowa Bar. U.S. Navy (attained rank of Lieutenant Commander, USNR).

Career officer in the Directorate of Operations of the Central Intelligence Agency, serving mostly overseas in clandestine operations. Served as Chief of Counterintelligence at CIA Headquarters in Langley, Virginia. Overseas assignments in the U.S.S.R., Austria, and Mexico. Foreign languages: French, German, Russian, and Spanish.

Recipient of the Intelligence Medal of Merit, the Distinguished Career Intelligence Medal, the Counterintelligence Excellence Medal, the Donovan Award, and several distinguished achievement awards. Awarded the Silver Star Award at the Bush School for excellence in teaching.

Experience in international affairs, economics, trade negotiations, intelligence support to the military and the law enforcement community, counterintelligence, counterterrorism, counternarcotics, and technical collection systems; senior intelligence advisor to several U.S. ambassadors; extensive liaison with the State Department, Treasury Department, FBI, Pentagon, NSC, NSA, DEA, INS, and U.S. Congress.

Author of “The Ten Commandments of Counterintelligence,” Studies in Intelligence (Unclassified Edition), Fall-Winter 2001. Author of Fair Play: The Moral Dilemmas of Spying (Potomac Books, September 2006).


Becky McCrary

Seven Great Habits You Have to STOP

The drive to win helped get you where you are. Why would you consider changing? Senior staff members are often naturally competitive. There’s nothing wrong with that. It is a problem, however, when we focus on winning when that isn’t what counts or when no one is counting.

It isn’t the process that threatens our success. It’s the behavior. We can behave well or we can behave badly.

Are you building a solid team or encouraging sucking up? Are you providing explanations or excuses? Are you open to others’ insights or do you punish the messenger? Now is the time to identify what may be holding you back. Learn seven steps to becoming a better you, building better relationships, and creating a better organization. Watch your doors open to improved consumer awareness and appreciation of your credit union.

She’s called the Carol Burnett of Credit Unions, the Energizer Bunny in high-heeled shoes, a redhead Amy Poehler, and Southern Sass. Becky McCrary is an internationally recognized expert on building business relationships through leadership, service and inspiration. She has taken her wit and wisdom to credit unions and their associations in 39 states, the Caribbean and the Gulf of Mexico. Yes, she was on a cruise ship, but she was speaking, so it still counts!

Becky knows the world of service. She spent 20 years in the banking industry. From Call Center Manager to Business Development Manager, from teller to mortgage loan officer, from branch manager to volunteer, Becky has lived credit unions. She is a highly sought after speaker and trainer and was a featured writer for CUNA's Frontline Newsletter for four years!

While managing a credit union call center, she reduced service complaints from an average of 60 per month to an average of one per quarter. Working with another credit union to expand their Circle of Influence, she was named CUNA's Business Development Professional of the Year.

Becky is the author of Relationship Networking “On Purpose!” a guide to move you from the comfort of the wall to the power, action and business found in the center of the room. She has created a flip booklet "the Easy Answer," a quick reference to the ABCs of Service.

She has earned the prestigious Certified Speaking Professional credential, one of only 232 women in the world to hold this designation. The speaking profession’s international measure of speaking experience and skill, the CSP is conferred by the National Speakers Association and the Global Speakers Federation only on accomplished professional speakers who have earned it by meeting five years of strict criteria.

Becky is fun, relevant, insightful and risk free. You are just going to love her!
Using personal experiences, side-splitting humor, and unimaginable insight, she guides audiences to a profound belief in their own abilities, passions, and power. Participants consistently rave that her riveting stories are an inspiration to them. Executives, managers, directors, staff, and sales teams alike are pushed outside their comfort zones and into a world of the possible and probable.




Bob Larson

Maximize the Credit Union’s Non-Interest Income

The current market conditions have greatly impacted credit unions’ earnings. Now, more than ever, credit unions must explore every aspect of their income statement to leverage additional income. In this session, you'll learn strategies on ways to keep your revenue stream flowing and you'll hear about industry trends.


Bob Larson is a financial support consultant at CUNA Mutual Group. He is
responsible for providing financial and consulting support to the account
teams for large and mid-size credit unions. He is accountable for
demonstrating the financial impact of CUNA Mutual Group products on
credit union financial goals.

Larson provides high-quality financial analysis tools to communicate the
value of CUNA Mutual Group solutions. He helps account teams become
more successful by providing analytical support throughout the sales
process. He also provides financial coaching and training to help account
teams successfully articulate the financial impact of our solutions.

Prior to joining CUNA Mutual Group in 2004, Larson was the director of
accounting for Affinity Plus Federal Credit Union of St. Paul, Minn. There
he was responsible for the asset liability management, the investment
portfolio and monthly financial statements. Previously, Larson was an
accounting manager for Postal Credit Union in St. Paul. He has more than
20 years of credit union experience, all focusing in areas of accounting
and finance.

Larson earned a bachelor’s degree in accounting from Metropolitan State


Top-half Living in a Bottom-half World

Let's pretend for a moment that your life looks like a graph chart. From zero to one hundred represents living life full of energy, excitement, positive outlook and successful accomplishments. From zero to minus one hundred represents worries, doubts, fear and missing the mark for your goals. Are you one of those people struggling with bottom-half living? Is a good day for you just getting to zero? What makes the difference between the people who thrive and those who just survive?

While many speakers attempt to motivate audiences to see the glass half full rather than half empty, JL thinks it’s more important to teach people how to join his Full Glass Revolution. There’s a secret to filling your glass. Based on the world around us, most people don’t seem to be finding it. After hearing JL tell his stories and share his personal insights, you will find yourself starting a whole new adventure of living a top-half life in a bottom-half world.


JL Glass, a sought after speaker for local, regional and national associations, non-profit organizations, chambers, corporate events, conventions and seminars, is the president and owner of The JL Zone. His humorous approach to life is well known amongst his clients, business associates and friends.


Over the last 25 years, JL Glass has owned several businesses. Before creating The JL Zone,he was president and owner of Leland & Associates, a marketing and advertising firm in Minneapolis. Prior to the agency business he owned two restaurants.



Tentative Agenda


October 16 Golf Tournament 9:00 a.m. Sevierville Golf Club
  Golfers' Lunch Noonish Sevierville Golf Club
  Registration 5:30 p.m. Music Road Hotel Convention Center Lobby

Welcome Reception

5:30 p.m.

Duet Ballroom
  Dinner and Entertainment 6:30 p.m. Duet Ballroom
October 17 Breakfast 7:30 a.m. Duet Ballroom
  Opening Remarks 8:30 a.m. Dobro & Harp
  The CIA and the War on Terror 8:45 a.m. - 10:15 a.m. Dobro & Harp
  Top-half Living in a Bottom-half World 10:30 a.m. - Noon Dobro & Harp
  Lunch Noon - 1:00 p.m. Duet Ballroom
  CU Income Statements 1:00 - 2:00 p.m. Dobro & Harp
  CU Balance Sheets 2:15 - 3:15 Dobro & Harp
October 18 Breakfast 7:30 a.m. Duet Ballroom
  Maximizing Your CU's Non-Interest Income 8:45 a.m. - 10:15 a.m. Dobro & Harp
  Seven Great Habits You Have to STOP 10:30 a.m. - Noon Dobro & Harp


Location and Lodging



Music Road Hotel

303 Henderson Chapel Road

Pigeon Forge, TN 37863



Complimentary In-Room Wi-Fi

Free Parking

Room Rates


Check in: 4:00 p.m.

Check out: 11:00 a.m.

Reservation Cut-Off Date

September 25, 2014

A note about rooms

Often hotel rooms book up fast and some folks find themselves on a waiting list for rooms. Usually we can accommodate everyone on the lists. So, if you find you have reserved more rooms than you will need, please do not cancel them. Contact Trish Patterson at tpatterson@yourleague.org or 800-572-7359, extension 1208. Provide the name of the hotel, the type of room and the nights reserved.





The Sevierville Golf Club

1444 Old Knoxville Hwy

Sevierville, TN  37876


Fee includes green fee, cart, practice range, lunch, beverages on the course, prizes and goodie bags.






Mark Robinson is one of the hottest comedy acts in the country. He is more than just a magician, he’s a comedian, illusionist, juggler, and master of ceremonies, making him one of the most versatile entertainers in the industry.


His hilarious stand up comedy has garnered him rave reviews at comedy clubs and an invitation to open for Jeff Foxworthy. His amazing illusions have won him multiple awards from the magic community and numerous bookings with Harrah’s Casino. His public speaking talents have been sought after by such companies as Johnson & Johnson, Coca-Cola, and Aflac.


As a close up magician, Mark is second to none. His talents are so widely recognized in the magic community, that he has been a featured performer at the prestigious Magic Castle night club in Hollywood, California. He has done two command performances for the Incredible Acrobats of Shang-hai and done half time shows for the Golden State Warriors, Atlanta Hawks, and Los Angeles Lakers. Over a four year contract with Six Flags, Mark performed hundreds of magic, illusion, and variety shows for over a quarter million people! He has filmed national television commercials and appeared in television shows for NBC and Warner Brothers.




Two guest packages to choose from:

Package A:

Thursday night dinner and entertainment

Friday morning breakfast and afternoon lunch

Saturday morning breakfast

Package B: Thursday night dinner and entertainment only $75


Educational Investment

Registration $699; Early Bird rate: $599 if received by October 3.

CUs with assets less than $5 million, free (not including guests or golf)

Guest Package A: $149

Guest Package B: $75

Golf $129 per player (includes green fee, cart, practice range, breakfast, lunch, beverages, prizes and goodie bags )

Registration is limited to league-affiliated credit union personnel and their directors.  Guest registration excludes credit union personnel, credit union directors, vendors and exhibitors. Golf is limited to registered attendees and registered guests.



Business casual. Be sure to bring a sweater, as personal comfort levels vary.


Registration Form (PDF)

Online Registration Form


Questions or Special Needs

Call your CU Information Center at 800-572-7359 or 423-899-2425, extensions 1209 or 1208. Or e-mail Leisa Massingill at lmassingill@yourleague.org or Trish Patterson at tpatterson@yourleague.org.



Refunds will be issued until 10 days prior to the conference, less a $50 administration fee per person. Substitutions accepted anytime. All cancellations and substitutions must be submitted in writing.

Tennessee Credit Union League
P.O. Box 21550
Chattanooga, TN  37424-0550
Phone: 423-899-2425  or  800-572-7359
FAX: 423-899-8726
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Tennessee Credit Union League
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