The Tennessee Credit Union League recognized Tennessee Valley Federal Credit Union (TVFCU) for the 2021 Dora Maxwell Social Responsibility Award for its commitment to social responsibility and demonstration of the credit union’s mission of “people helping people.” The awards committee selected TVFCU from applicants from across Tennessee as part of the Credit Union National Association’s (CUNA) Award Program.
CUNA created the Dora Maxwell Social Responsibility Award to encourage and honor credit unions and chapter involvement in community projects and activities. Maxwell was a community activist who committed her life to credit union development, to her community, and to serving the underserved.
TN Dora Maxwell Social Responsibility Award
TVFCU won the Dora Maxwell Social Responsibility Award for its efforts in spring 2020 to provide 800 complimentary Yoshino Flowering Cherry and Kwansan Flowering Cherry trees to those impacted by the rash of Easter Sunday tornadoes in the Chattanooga, Tenn., area.
TN Louise Herring Philosophy in Action Award
Tennessee Valley Federal Credit Union was also recognized as the 2021 Louise Herring Philosophy in Action Award recipient. The Louise Herring Philosophy in Action Award is named for one of the original signers of the 1934 constitution who created CUNA and recognizes credit unions that do an extraordinary job incorporating credit union philosophy into daily operations. Herring started numerous credit unions and believed strongly in applying credit union philosophy as an operating principle.
TVFCU won the Louise Herring Philosophy in Action Award for its commitment to helping small businesses. TVFCU awarded the allocated Leap Grant funds. The funds were distributed to 80 small businesses with Idea Leap loans to help alleviate some of the financial burden brought on by the COVID-19 pandemic.