America’s Credit Unions recently announced the 2026 Diamond Award Winners! The Diamond Awards recognize and reward creative excellence and outstanding results. The Diamond Awards is the most prestigious annual credit union marketing competition.
Credit unions received their awards on Tuesday, March 24, at the Marketing, PR & Development Council Conference in Aurora, Colo.
“We proudly celebrate the Mississippi and Tennessee credit unions that were recognized for marketing excellence,” said Fred Robinson, president and CEO of the Tennessee and Mississippi Credit Union Association. “These achievements in marketing excellence highlight what makes credit unions unique—a deep commitment to community, creativity and member value. Congratulations on this well-deserved recognition.”
Mississippi
Keesler Federal Credit Union
Keesler Federal: Live Your Way
Assets greater than $1 billion
Brand Awareness
Keesler Federal Credit Union
Keesler Federal: Live Your Way OOH
Assets greater than $1 billion
Out of Home
Tennessee
ORNL Federal Credit Union
ORNL FCU Knoxville Smokies Partnership
Assets greater than $1 billion
Community Partnerships or Endorsements
UT Federal Credit Union
U Save Round Up Launch
Assets $250 million – $1 billion
Complete Campaign
Heritage South Community Credit Union
“Don’t Tap the Link”
Assets $250 million – $1 billion
Diamond in the Rough
Category’s Best
Appalachian Community Federal Credit Union
Camp Appy
Assets less than $250 million
Diamond in the Rough
Category’s Best
ORNL Federal Credit Union
ORNL FCU Hometown Welcome Mailer Campaign
Assets greater than $1 billion
Direct Mail
ORNL Federal Credit Union
ORNL FCU Fraud Education Email Campaign
Assets greater than $1 billion
Email
Category’s Best
UT Federal Credit Union
CEO Listening Tour
Assets $250 million – $1 billion
Internal Marketing or Incentive Program
Leaders Credit Union
Rock n’ Roll Out the New Core Campaign
Assets greater than $1 billion
Internal Marketing or Incentive Program
Category’s Best
Ascend Federal Credit Union
The Power of Possibilities: Ascend’s Quarterly Newsletter
Assets greater than $1 billion
Member or Trade Communications
Category’s Best
UT Federal Credit Union
CEO Listening Tour
Assets $250 million – $1 billion
Multifaceted
Category’s Best
Heritage South Community Credit Union
“Don’t Tap the Link”
Assets $250 million – $1 billion
Social Media, Social Short-Form Video
The list is sorted alphabetically by award category.
Learn More About the Campaigns
For more information about America’s Credit Unions Diamond Awards and to learn more about the marketing campaigns, please visit the America’s Credit Union website.
