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Kelly Price Soon to Lead ECU as New CEO

Eastman Credit Union’s board of directors announced in September of 2019 that Kelly Price, current Executive Vice President, will succeed Olan Jones upon his retirement beginning January 1, 2020, as the next CEO & President of ECU.

Fielding Rolston, who served as ECU’s board chairman for 22 years, was very supportive of Price, as is current chairman, E. Wayne Kirk.

“Kelly has proven herself as an exceptional leader, and we are delighted to name her to this position. She has served most of her years at ECU in a senior management capacity, directly reporting to Olan. Kelly has grown with the organization, learned the business first hand, and is prepared for the future,” said Kirk.

In her more than two decades at ECU, Price has held several leadership positions. Prior to being named Executive Vice President, she served as Vice President of Member Services & Lending and Vice President of Operations.

Kelly Price
Kelly Price, EVP Eastman Credit Union

Price’s passion to serve, just like her predecessor, is evident. She has served, both professionally and personally, as an avid volunteer to local and regional service organizations. She’s served in various roles and held numerous leadership positions on non-profit boards across the region.

“This appointment is an honor. Like Olan, I have a passion for what ECU does every day – helping members. Our team, nearly 900 strong, is comprised of talented, dedicated, and passionate individuals whose desire to serve is paramount. They sustain our culture of providing excellent products and service. Maintaining that strong culture of service excellence and building upon it will continue to be our focus for the future. We look forward to continued growth and to positively impacting even more members’ financial well-being,” said Price.

In July of 2018, Kelly was named executive Vice President of ECU and relocated to Administration to expand her responsibility in ECU functions as it relates to the role of CEO.

“Kelly Price is an excellent choice to lead ECU into the future. She has been a member of ECU’s Senior Management Team since 2005 and has made many contributions to the organization’s success in leading numerous major projects, as well as established a long-term working relationship with both ECU’s Senior Management Team and the board of directors. Kelly has a degree in Accounting from the

University of Tennessee and was certified as a CPA. Her background and work experience in accounting, along with her depth of management experience in many different ECU functions, makes Kelly ideally suited to lead ECU into the future. I am confident in Kelly’s leadership abilities and look forward to seeing ECU continue to grow and prosper,” said Jones.

About Eastman Credit Union

ECU is one of the largest credit unions in the country with more than $5 billion in assets. ECU is a not-for-profit, financial service cooperative serving 230,000 members at 29 locations. Credit Union members have access to more than 55,000 free ATMs nationwide and a wide range of financial services, including free checking and free online banking. For additional information about ECU, visit or call 800.999.2328.


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