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Sarah Waters Promoted to Chief Advocacy Officer

We are pleased to announce the promotion of Sarah Waters to chief advocacy officer. Sarah has been with the Tennessee Credit Union League (TCUL) for two years. During that time, she has held the position of vice president of advocacy and manager of all advocacy-related activities at TCUL, proving herself to be a committed credit union industry advocate.

Sarah came to TCUL from the National Federation of Independent Businesses (NFIB). She brought with her energy and enthusiasm that she has continued to use while leading governmental affairs activities to improve the operational environment for credit unions in Tennessee consistently.

Before joining the League, Sarah served as senior grassroots manager for NFIB. She ran grassroots and advocacy efforts for four states – Tennessee, North Carolina, Arkansas and Louisiana. She managed a team of grassroots managers and oversaw grassroots advocacy on behalf of small businesses in over 15 states. NFIB won the Campaigns & Elections Reed Award for Best Lobby Day for NFIB’s 75th Anniversary Fly-In event in Washington during her time there. Before that, Sarah served as political programs manager for CUNA, assisting with CULAC fundraising, events and election efforts. She is happy to be back to her credit union roots. 

“Sarah has transformed an already successful advocacy program in Tennessee into a robust department that touches all of the bases of a successful advocacy department,” said Fred Robinson, TCUL president and CEO. “This includes working directly with lawmakers in Washington and Nashville and state and federal PAC fundraising and comment letter generation. We are lucky to have such a committed leader in our Advocacy Department.”

Sarah graduated from The University of North Carolina at Chapel Hill and is a fan of all things Tar Heel. She lives in Franklin, Tenn., with her husband, Justin, and three boys – Langston (10), Griffin (7) and Jude (4). She loves sports, traveling and hanging with her boys.

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