In honor of National Shared Branch Awareness Week, here’s an overview of the vital program that the Tennessee League offers to member credit unions.
What is Shared Branching?
Shared Branching is a cooperative program in which your members have access to more than 5,400 locations nationwide to access their accounts. They can use these locations while on vacation, visiting family during holidays, or even if they are transferred out of town or even the state for their jobs.
Your credit union can join more than 75 Tennessee, Kentucky and Mississippi credit unions that are already using the Shared Branching Program. Participation, whether as an acquirer, issuer or both, gives your members greater access to their credit union accounts.
As an acquirer, you’ll earn income from transactions you do for others in the network. As an issuer, you allow your members to conveniently visit any of the 5,400 locations around the nation.
Participating in the Shared Branch Program will help you retain members who aren’t convenient to one of your own locations. Shared Branching works!
Shared Branching is Vital to Kemba Delta Federal Credit Union
“Kemba Delta Federal Credit Union is a small credit union with $30 million in assets and we have only one branch,” said Carter Ridgway, president/CEO at Kemba Delta Federal Credit Union. “The Shared Branch Program is a vital part of our strategy for serving our members located in the four-state region that we serve. Recruiting new members is much easier when you can tell them that Kemba participates in a Shared Branch Network of Credit Unions (with over 5,400 locations nationwide) in which they can conduct their business. This type of convenience increases membership, which allows us to cross-sell all our other offerings.”
Shared Branching Gives Nashville Post Office Credit Union the Ability to Expand Access
“By offering Shared Branching, it has allowed us to expand access for our members to continue doing business as usual whether they are traveling, relocating, retiring or moving out of the area we are located in,” said Cristy Skinner, CEO at Nashville Post Office Credit Union.
Shared Branch Overview
- Secure, in-person transactions at any participating branch.
- Wide variety of transactions: loan payments, cashier’s checks, deposits,
withdrawals, transfers, account inquiries, and much more. - Contact center services for 24/7 personal responses to transaction and account inquiries.
- Member retention wherever members may go.
- Service continuity through participating branches during temporary branch closures, outages or natural disasters.
- Locator services via mobile apps, online and telephone.
- Member marketing through Marketing Portal, offering professionally developed marketing materials.
- Secure in-person transactions powered by our fraud alerts network, data analytics and member verification options like our ID proofing solution, IDCheck by Co-op.
- Over 5,400 Co-op Shared Branch and Co-op Shared Branch Express locations in all 50 states.
- Wide variety of transactions, including many not available through mobile or online channels.
- National recognition reinforced by Velera marketing support.
- Collaboration with fellow credit unions in support of cooperative credit union movement.
Learn More
Are you interested in learning more about the benefits of Shared Branching? Email us at sharedbranching@yourleague.org.
