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Tennessee Valley Federal Credit Union Opens New Branch at Red Bank Food City

Tennessee Valley Federal Credit Union (TVFCU) commemorated its first Food City branch, located at 3901 Dayton Blvd., with a ribbon cutting celebration. This is the most current example of TVFCU’s commitment to provide innovative, convenient service for its members.

“TVFCU is constantly looking for convenient ways to better serve our members, our neighbors and the local business community,” said Todd Fortner, TVFCU president and chief executive officer. “Our members will love the extended business hours and others who live in the area will have the opportunity to open an account and do business with us.”

The addition of the Red Bank Branch increases TVFCU’s footprint in the community. Now, TVFCU has 16 branches throughout its 13-county service area in Southeast Tennessee and North Georgia.

“We’re proud to partner with local financial institutions like Tennessee Valley Federal Credit Union,” said Steven C. Smith, Food City president and chief executive officer. “This is yet another valuable convenience we can offer our loyal customers to enhance their one-stop shopping experience.”

With convenience in mind, financial services consultants will be available Monday through Friday from 10 a.m. to 7 p.m. and on Saturday from 10 a.m. to 2 p.m. to open new accounts and loans. On-site staff will not be available from 2 to 3 p.m., Monday through Friday for lunch. In addition, the branch will feature two tvfcuLIVE Interactive Teller Machines (ITMs) that will be open from Monday through Saturday from 7 a.m. to 7 p.m. Through tvfcuLIVE, members can connect LIVE with a personal teller to make basic over-the-counter transactions — deposits, withdrawals, loan payments and transfers.

“I am very excited to be part of this new venture that Tennessee Valley Federal Credit Union is undertaking,” said Jeff Holley, TVFCU branch manager for the Red Bank location. Jeff has 20 years of operations experience at TVFCU.  “I look forward to working with Food City management, and I believe that our partnership will be mutually beneficial. This new location and its cutting-edge technology will enable us to serve our membership with increased accessibility and convenience.”

The ribbon from today’s grand opening ceremony, made of $1 bills, will be donated to Credit Unions for Kids (CU4Kids) and the Children’s Miracle Network. Credit Unions for Kids is a nonprofit collaboration of credit unions, chapters, leagues/associations and business partners from across the country. Since 2006, Credit Unions for Kids has raised $150 million to benefit 170 Children’s Miracle Network Hospitals, including Children’s Hospital at Erlanger here in Chattanooga.

For more information about TVFCU’s locations throughout the Tennessee Valley, please visit

[x_alert heading=”About Food City” type=”info”]Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 135 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, Chattanooga and north Georgia.[/x_alert]

[x_alert heading=”About Tennessee Valley Federal Credit Union” type=”info”]Tennessee Valley Federal Credit Union (TVFCU), a not-for-profit financial cooperative, was established in 1936 when 57 Chattanooga TVA employees pooled $500 to create the member-owned credit union. Today, TVFCU serves more than 125,000 members who live, work, worship, volunteer or attend school throughout the 13-county community. With more than $1.2 billion in assets and 16 branches throughout the area, TVFCU is the largest credit union in the region. For more information about TVFCU, please visit[/x_alert]

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